How Frooti Become Success
Back in the 1980s, Parle Group Company Parle Agro was looking to enter the fruit beverage market. The company wanted to launch a mango as India’s love for mangoes was well known. The goal was to come up with a mango drink that would be available throughout the year and would satisfy Indian consumer’s craving […]
How Medimix Started?
It was the late 1960s, Dr. VP Sidhan worked as an Allopathic doctor for the Indian Railways. However, he came from the respected Cholayil family of Ayurvedic practitioners and also had a deep knowledge of Ayurveda. Dr. VP Sidhan saw that the workers who cleaned waste off the railway tracks suffered from several skin diseases. […]
MCALOO TIKKI- LOCAL INNOVATION OF A GLOBAL BRAND
After India’s economic reforms and liberalization in 1991 many foreign brands were looking to enter India. McDonald’s saw huge potential in India and started preparing its entry plan. To help them understand the tastes and preferences of the Indian consumers McDonald’s began looking for an Indian joint venture partner. It finally formed joint ventures with […]
HOW OLA GOT ITS NAME?
Back In 2010, Bhavish Aggarwal and Ankit Bhati came up with a promising business idea of launching a ride-hailing startup. Once their business plan was finalized they started searching for a name for their startup. The founders were looking for a name thar was fresh, distinct and easy to remember. Also, they wanted a name […]
How flipkart got its first order?
It was late October 2007. VVK Chandra, a freelance web consultant, lived in Mahabubnagar (a town in undivided Andhra Pradesh). His voracious appetite for books brought him frequently to Hyderabad, 90 km away, where he combed the city’s famous bookstores for inspiration. But even Hyderabad’s best didn’t stock the one book he craved – John […]
